Web platform transformation for an international university

THE CLIENT

Our client is an internationally accredited institution with campuses and operations across Pakistan, East Africa, and the United Kingdom, operating through multiple distinct entities. Each entity serves a distinct regional audience with its own language, content requirements, and stakeholder environment. The university's web presence is the primary communications infrastructure through which it represents itself to students, faculty, donors, and institutional partners across these geographies.

THE CHALLENGE

The university's SharePoint environment had created a structural dependency: every content change, regardless of scale, required developer involvement. A MarCom function with active, time-sensitive content needs was operating on a developer's availability rather than its own publishing calendar. 

Beyond the operational friction, the platform had also fallen behind the institution's brand identity and content strategy. The website no longer accurately represented the organization it was meant to project. The multi-entity structure added a layer of complexity that any replacement solution would need to accommodate: distinct content requirements across brands and other teams, served from a single coherent platform.

WHAT WE BUILT

Primero Group assessed the SharePoint environment and recommended against renewal. The core problem — MarCom dependency on developer availability — would persist regardless of the version of the platform. 

Storyblok was selected for its headless architecture, component-based content model, and visual editing interface, which places content publishing fully in the hands of non-technical users. Primero Group redesigned and migrated the full web presence: restructuring and consolidating thousands of pages, aligning content with the university's refreshed brand guidelines, and rebuilding the architecture for the multi-entity requirements. 

Multilingual support required direct platform negotiation. Urdu, Swahili, and Amharic were not available as standard Storyblok language packs. Primero Group negotiated their addition with Storyblok directly, ensuring the platform could authentically serve the university's full geographic audience. The engagement was managed across stakeholders on multiple continents through structured weekly, monthly, and steering-committee-level governance.

WHAT IT SHOWS

This engagement demonstrates the Group's ability to manage complex, multi-stakeholder transformation programs in institutional environments. The language pack negotiation is a specific indicator of the Group's willingness to go beyond standard implementation work when client requirements demand it.

ENGAGEMENT STATUS

Primero Group and the university are in active discussion on expanded workstreams and additional platform capabilities building on the initial migration.